«Each practice has its unique dynamic so I seek to match their preceding idea and imagination with a unique tailor made image.»
«Each practice has its unique dynamic so I seek to match their preceding idea and imagination with a unique tailor made image.»
«Each practice has its unique dynamic so I seek to match their preceding idea and imagination with a unique tailor made image.»
I am Nora, an Architect recently working as an Architectural Visualiser. I worked for Caruso St John Architects Zurich/London in the years 2017 till 2019.
In 2020 I decided to establish my own practice, which mainly focuses on creating images for competitions and projects. Since a few months I am being supported by a friend of mine, João Moreira, with whom I already worked at Caruso St John.
I also team up with friends and do competitions, to also set food in the non-virtual world of architecture.
I think, expressing myself through images is something very natural to me.
In 2009 I applied for many different courses of study including architecture. When I was invited for an interview in Munich, I just loved the faculty of Architecture for its diversity of subjects and areas of expertise - so I decided to start studying there.
Aside, I worked for architectural firms like Meili Peter Architects Munich or Almannai Fischer and quite quickly extended my fascination and interest for the graphical communication of ideas and designs. That included building models and taking photographs, using aquarelle or choke color just as much as my first attempts of getting stubborn render engines under control.
In 2017 after graduation, Caruso St John searched a visualiser „in house“, so I applied for the position and luckily got in. For three years I had the opportunity to work in both practices, Zurich and London, being taught by great Architects, working with many fascinating people, creating designs out of the ordinary. It schooled not only my skills as a visual artist, it also became the most important significant reference to my understanding of Architecture.
What comes to mind are the studios in which we would work day and night. This atmosphere has something quite unique, free of hierarchies (at least it should be) or pressure linked to economical reasons that you face later in the professional world.
I founded right before the pandemic broke out so for a few weeks I believed I've chosen the worst possible timing to have left an employment. Luckily that wasn’t true. After a few weeks of silence most architects and clients reorganized and I got commissions from varying companies. I am genuinely happy to be self sufficient and independent now, and I guess being happy with your profession is the most fulfilling thing you can get out of a job, its definitely worth more then a seemingly save position.
Zurich, to me, was the perfect environment to get started with my practice.
Working for Caruso St John, and in the same time getting to know lots of (mostly same-aged) architects working in varying offices, really gave me a huge advantage for which I am entirely grateful.
I get commissions by inspiring offices, big or small, based in Switzerland and/or all over Europe, as diverse as can be with quite different approaches towards their field. I guess, this could only happen to me in Zurich - a city in which architecture has a very important stand and reputation, internationally acknowledged, but still quite exclusive.
I guess the image depicts how it feels in our studio rather than showing the true picture. Most of the time we have a huge chaos all around us – not only produced by us but also by the architects that we are sharing the space with – I do feel home in this creative mess.
Diversity in any sense.
The stuff that dreams are made of ;) Kidding.
But actually, really the non materialistic layers of perception meaning virtuality. It starts with the imagination when reading a book and creating fantastic worlds and characters around it and it ends with exploring VR and AR.
Although I am quite nostalgic about my non scientific, amateur technics, I think the richness of this field is just evolving now and it surely wakes my curiosity.
I have my difficulties with the term mentorship - it tends to have that bitter taste of ambivalent relationships. If I think of genuine figures in my life that shaped my current view towards architecture I would say:
Lisa Yamaguchi, partner at Meili Peter Architects / dreisterneplus (Munich)
And of course Adam Caruso and Peter St John
Person: Raoul Duke
Movie:
• Fear and Loathing Las Vegas (most amazing hotel room scene)
• The High-rise (I like the critical dystopian idea of it)
• Orlando (great Tilda Swinton)
Book: Drawing Architecture by Helen Thomas – this book is exploring a great collection of how humanity is visualizing architecture through centuries
What comes to mind immediately are two things:
What DEFINITELY needs change are the outdated ideas of society led by an old (and mostly male dominated) generation thinking in patriarchic structures.
Supporting and implementing equality of race/nativity/religion/gender (etc.) is an incredibly important subject in any branch. How can it still be reality to face inequalities even in countries like Switzerland and Germany? Architecture is such an open field, touching so many professions. Being open minded and tolerant should be an unconditional requirement for the execution of this Job.
Secondly, focussing more on the practical profession of architecture: I would wish for the field of competition to become more accessible and affordable again. Whenever there is an open competition, very likely more than 100 teams take part.
If each team consisted of 2 architects working for 2 months on a weekly basis of 60 hours, this would mean 96.000 hours of work being put in that one competition, just for that glimpse of hope to eventually succeed. This form of systematic exploitation has to be refused.
Architecture has to face change, even though its a very dilatory profession. Sustainable, social and anthropological values are key concepts to architecture. Ignoring them might provide with profitable but also bad and unsustainable projects, that pollute our environment just as much as the ignorant people behind them.
It's a communication based on trust, so it is really important.
Creating images often means visualizing ideas and attached hopes that architects/clients develop over the whole process of their design. It is important to get a hold on all those ideas without loosing sight of the necessary degree of abstraction that makes an image powerful.
That is why I don’t believe in predetermined rounds of feedback and a fix number of revisions. Images are a constant process, like the design, so they also mean constant flexibility and communication.
Since I understand any software as a tool, I don’t rely on one specific method to do images. They vary between simple photoshop mappings, collages, photoshopped model photographs and renderings from different softwares.
I have often argued about my belief of these varying technics in image making - many believe one should have a signature style, that clients can access and acquire. I disagree.
Each practice, architect, even project has its unique dynamic so I seek to match their preceding idea and imagination with a unique tailor made image.
Making „a good image“ is closely linked to the recipient. So: catching the most enchanting concept or idea of an architects project and bringing it to life in a manner that (s)he imagined it, that is what makes it „good“.
Diversity in any sense.
The stuff that dreams are made of ;) Kidding.
But actually, really the non materialistic layers of perception meaning virtuality. It starts with the imagination when reading a book and creating fantastic worlds and characters around it and it ends with exploring VR and AR.
Although I am quite nostalgic about my non scientific, amateur technics, I think the richness of this field is just evolving now and it surely wakes my curiosity.
I have my difficulties with the term mentorship - it tends to have that bitter taste of ambivalent relationships. If I think of genuine figures in my life that shaped my current view towards architecture I would say:
Lisa Yamaguchi, partner at Meili Peter Architects / dreisterneplus (Munich)
And of course Adam Caruso and Peter St John
Person: Raoul Duke
Movie:
• Fear and Loathing Las Vegas
• The High-rise
• Orlando (great Tilda Swinton)
Book: Drawing Architecture by Helen Thomas – this book is exploring a great collection of how humanity is visualizing architecture through centuries
What comes to mind immediately are two things:
What DEFINITELY needs change are the outdated ideas of society led by an old (and mostly male dominated) generation thinking in patriarchic structures.
Supporting and implementing equality of race/nativity/religion/gender (etc.) is an incredibly important subject in any branch. How can it still be reality to face inequalities even in countries like Switzerland and Germany? Architecture is such an open field, touching so many professions. Being open minded and tolerant should be an unconditional requirement for the execution of this Job.
Secondly, focussing more on the practical profession of architecture: I would wish for the field of competition to become more accessible and affordable again. Whenever there is an open competition, very likely more than 100 teams take part.
If each team consisted of 2 architects working for 2 months on a weekly basis of 60 hours, this would mean 96.000 hours of work being put in that one competition, just for that glimpse of hope to eventually succeed. This form of systematic exploitation has to be refused.
Architecture has to face change, even though its a very dilatory profession. Sustainable, social and anthropological values are key concepts to architecture. Ignoring them might provide with profitable but also bad and unsustainable projects, that pollute our environment just as much as the ignorant people behind them.
I hope I don’t come off as a hypocrite though: It's easy for me to judge not (yet) having built myself.
It's a communication based on trust, so it is really important.
Creating images often means visualizing ideas and attached hopes that architects/clients develop over the whole process of their design. It is important to get a hold on all those ideas without loosing sight of the necessary degree of abstraction that makes an image powerful.
That is why I don’t believe in predetermined rounds of feedback and a fix number of revisions. Images are a constant process, like the design, so they also mean constant flexibility and communication.
Since I understand any software as a tool, I don’t rely on one specific method to do images. They vary between simple photoshop mappings, collages, photoshopped model photographs and renderings from different softwares.
I have often argued about my belief of these varying technics in image making - many believe one should have a signature style, that clients can access and acquire. I disagree.
Each practice, architect, even project has its unique dynamic so I seek to match these preceding idea and imagination with a unique tailor made image.
Making „a good image“ is closely linked to the recipient. So: catching the most enchanting concept or idea of an architects project and bringing it to life in a manner that (s)he imagined it, that is what makes it „good“.
Corona has been teaching me a lesson of how unpredictable things are. In the same moment it made me discover how flexible I am with my job: I am not really bound to a certain location. I usually only need my computer to do my job, so I can be anywhere as long as the communication works fine.
Before Corona, I sometimes moved to architects ateliers in the final row of a hand in for finalization. Of course, this ideal situation can not be hold up right now. But using tools like Zoom and Microsoft Team at least compensate a little bit for that.
Here are practices in my environment that recently started their own practices.
Architectural Practices:
Studio Komaba – a young practice based in Zurich/Munich, working with sustainable materials and won a competition whith their super beautiful design for a pavillon near Luzern.
Patrick Arnold Architekt ETH – he did a lovely interior for a shop called Slow Goods here in Zurich that is located close to were I live. I always enjoy walking in there.
MERETT – a team of 3 that already collected experience as self-employed architects and recently reassambled as MERETT. I frequently work with them and we also share atelier spaces - I really love their style and enthusiasm in architecture.
Architectural Photographer:
Federico Farinatti – a young architect that does beautiful shots of his environment.
An open mind and lots of curiosity. Lessons can be learned and skills can be developed in my understanding.
Project 1
Project 2