«We should rather learn how to present our visions to non-architects.»
«We should rather learn how to present our visions to non-architects.»
«We should rather learn how to present our visions to non-architects.»
Hi, I am Chris a young architect from Austria. But more importantly, I am the husband of my wife Fei. Together we founded our small studio Precht in the Austrian mountains.
I found my way into architecture rather accidentally—the decision was reckless after all. According to my opinion the best decisions are the ones made quickly, following your heart, because the brain can be a real pain in the ass from time to time. Anyway, I fell in love with architecture immediately. Before I started to fall for architecture, I studied 3D-software and worked on animated movies. After becoming more proficient with the software, I looked for a field of activity combining those tools; architecture felt like the obvious way to go. Instead of human characters, I started to model buildings. Thinking through it now, I have to say the tasks are actually very similar. Because a good building needs to be a character by itself in my opinion.
I was looking forward to doing my diploma project during all the years of studying. Taking a full year for a project, working on nothing but one topic sounded wonderful. But time went quicker than I anticipated, of course. During my last year at university, my wife Fei and I won our first competition and founded Penda together with our friend Dayong. The project Soundwave suddenly turned from a competition design into a construction project and things became serious: Setting up a business, paying salaries, going to a construction site and meeting clients—this process hit us basically overnight. My diploma transformed into a side-project meanwhile. But it still turned out as a decent project. I was working on a library for the future. Considering the internet, Amazon and e-book readers like Amazon’s Kindle—that enable you to access basically any information anytime at your fingertip—a library is an interesting topic to think about. A typology that connected previous generations to the 'wide world' might serve as a typology that connects you to a local community in the future. I imagined a future library as a center for information and inspiration with a large communal park on top of the building that connects the neighborhood.
As mentioned before, I already had experience in establishing a business before kicking of our current studio Precht. Founding this project with my wife was different, because all circumstances were different. We are not based in Beijing anymore, but living in the Austrian mountains now. Further, there was a change in my motivation and reason for working as an architect. What I learned during the past two years living in the countryside is that success is only matter of definition. While working as Penda success meant to me being able to grow my team, to work on bigger projects and to become famous. In those terms we did fairly well. But what no one told me was that architecture is not a scalable business. The concept of growth—hustling from one project to the next, meeting clients, writing contracts—doesn’t make sense to me any longer. There are so many opportunities out there, if you try to chase all of them you feel like a hamster running in circles after a while. This is why I learned to define success in a different way for myself. I don’t need to be a famous architect, nor a big or a rich one; I want to be a happy architect. This shift of mindset initiated us to move to the mountains, downsize and create a healthy work-life balance. We work now from the middle of nowhere, working on a couple of projects per year and couldn’t be any happier. Opportunities can easily turn into distractions. If you are not constantly surrounded by distractions, it is way easier to filter and recognize the real meaningful projects.
As Koolhaas put it, ‘We are in the business of uniqueness.’ Considering business, this is a stupid idea. If you design a small house, you need two architects in your team to take care of it. If you are in charge of designing an airport, you hire 30 architects. But your profit margin stays the same. In case your airport-project fails, you either need to fire the 30 architects or you need to hustle harder. Other creative industries, product designers for example, have a different business model. I wouldn’t say it’s easier to be a product designer, but if you are successful, you design one chair to sell it a million times. This is a scalable business.
I am not sure if the mountains influence our work, but we do certainly benefit from being in this surroundings. The mountains give us a sense of reality. As an architect you spend most of your time in a fictional world working on ideas, creating visions, thinking about the future. Living in the mountains is balancing this out. While hiking, climbing or ski-touring you need to be present in the here and now. Otherwise, you put yourself in danger. You need to be entirely connected to all your senses and emotions. You need to feel if a rock might break, recognize if the weather changes or hear if an avalanche descends. Those are the rare situations that enable us to experience nothing but reality. Have you ever tasted an apple in 3000 meters altitude? It’s the taste of reality and a great balance to daydreaming.
precht office building
precht office building
My desk embodies the process of finding a compromise between my messiness and the complaining of Fei about this never-ending condition.
As corny as this answer might be: for me, the essence of architecture lies in creating a better future as well as in inspiring others to do so. This definition is pretty open, but this is exactly what makes the approach of architecture so beautiful. It may include a better future for the couple who wants you to design their small home or it may be the process of thinking about the future of our cities and how to improve them. Tasks an architect needs to handle and take care of today are incredibly diverse. This very fact creates a lot of niches for a younger generation to leave their marks.
If I had to name a person, I would say it is Gregor Hoheisel. He was leading the Beijing branch of Graft. Gregor is not only a great architect, but also a good boss. He taught me how to lead a team with passion and empathy; attributes, that are something rare in our industry. A good office climate is very important and at the same time hard to achieve. It always starts with the heads of a company. A good boss in my opinion is not the one winning lots of awards, but the one creating a good atmosphere for everyone to thrive and be creative. This skill is not taught at university, but I fortunately had the chance to learn it from Gregor.
If I had to name a book, I would say 'Sapiens' by Yuval Harari, that impressed me deeply. Harari opens up a wider perspective on who we are and what we are doing as human beings—this kind of looking at the world is very much needed. Our times are defined by a certain short time thinking and self-centrism. Further, I believe that architecture can create a broader perspective as well. Space can be a transmitter of culture, identity and tradition.
If I had to name a building, I’d select the Bamboo Buildings by Ibuku. Their works are natural, haptic, climate-appropriate, sensible and emotional. Everything that good architecture should be.
Not being able to communicate architecture appropriately is one of the biggest weaknesses architects have. We as architects should play an important role in solving the challenges of our time. To only name a few: urbanization, the climate crisis, equality and migration. We are trained as strategic dreamers, able to combine long term visions with practical solutions, who combine business and creativity. But we fail to communicate this fact and rather hide behind an artistic profile of ourselves. Architecture shouldn’t be defined any longer by a formal approach, artistic styles or academic theories. The issues of our times are more serious than that. We need to find a way to communicate our values and positions regarding these issues. Currently, architects are involved approximately only in about 5-8 percentof all global building- and construction projects. Maybe the majority of people stopped listening to us, while we were only talking to ourselves.
Continuing my thoughts from the question before, it's about time to stop inviting other architects to final crits. Maybe we should invite the parents instead. We don’t need to learn how to present our projects to other architects. Talking to other architects only creates a communication bubble, that is hard to get out of. we should rather learn how to present our visions to non-architects. Other architects won’t ever be our clients.
I’d recommend finding a way to build upon the passion you had as a student. Idealistic students leave university and after working for two years in our field, they lose interest. Which is weird, because you study for years to reach the level to be finally able to work and create. The motivation should increase, instead of decrease. Architecture is too beautiful to lose your passion over it. For us, this prospect of losing passion was the final trigger for us to move to Austria and restart with our new studio. Of course, that might not be a viable path for everyone, but in our case it worked out.
We are living in an age of technology. The 'smart city' is propagated as inevitable path of the future. That might be true, but at the same time we need to question the influence of technology on our daily life. In a smart city there might be more knowledge, more connected data and more intelligence available. We will know more, but I fear we will feel less.
We shouldn’t strive for a world that is driven by efficiency and perfection. We are wonderfully imperfect beings, the best things emerge while perfection takes a break. In a lot of companies, in order to make higher profits, everything is streamlined to be as efficient as possible. But to focus on efficiency only kills creativity. If we give up spontaneity for efficiency, we run the risk to create a world of plans and schedules.
In China exists a tendency now to bring the quality of the city to the countryside to prevent people from leaving their villages. Living in the countryside in Austria, I believe that we need to bring some qualities from the countryside to the cities. We might need more intelligence in cities, but at the same time we need more consciousness: trees and plants for example that connect us to our senses, feelings and emotions. Objects that connect us to reality, like the apple on 3000-meter altitude.
Project
For the last 2 years, our studio developed a modular building system that investigates the connection of people with their food and creates a building that connects architecture with agriculture.
Premiss
The Farm