Please, introduce yourself and your Studio…

We are Pedro J. López and Juan M. Pérez, architects and founding partners of Render4tomorrow, a creative studio that specializes in portraying unbuilt architecture and design. Every day, we strive to create not only renderings (a word that we hate) but essential architectural images that can tell stories and convey feelings and emotions to the viewer.

How did you find your way into the field of Architecture?

Since our inception, back in 2013, we feel that we have evolved a great deal, both personally and professionally. In our first stages, it was the consolidation of some technologies and photorealism was within the reach of many people with intermediate knowledge.

Then, we put a lot of efforts into looking for “the perfect photorealistic image”, sometimes creating visuals that got very close to photographs but didn’t have a true meaning.

Now, we feel that we are going through a time when the tools are much easier to use than ever, and telling stories through the images has become the hardest challenge and the main differentiator. Now art is upon the tools and technologies used, and, from our point of view, that’s great news.
We feel that we are doing a good job in training our eyes to discern why an image works and others don’t. That’s something no one can find in tutorials and can only be learned through time and hard work.

We always need to stay tuned about what’s happening in other countries, always from a deep knowledge of each architectural culture and history and with an eye on the latest design trends.   

What are your experiences founding Render4tomorrow and working as an Architecture Visualisation Studio?

Creating Render4tomorrow was something that happened almost by chance. All along our Master in Architecture, we found it very exciting to give shape to our creations and it was funny to imagine how our buildings would look if they were built. At some point, we found ourselves helping other friends in the university with their 3d tasks, and word of mouth led us to attract some attention from other local offices. Then, Pedro created the name Render4tomorrow and started putting it behind the images. Just a few months later, Juan M. Pérez joined an adventure which continues today, working internationally with some renowned architectural offices from more than 15 countries, mainly from Switzerland, France and Belgium. We feel so proud of having consolidated our firm and cannot wait to face the new and exciting challenges to come.

How would you characterize Murcia as location for architects? How is the context of this place influencing your work?

Murcia is the birthplace of Pedro and where Juan M. also lives in today. We met each other in Granada, where both of us completed our Master of Architecture, and where we first established our office. One year later, personal reasons made us move to Murcia where we are still based in an environmentally friendly office. 

Although we are located in a physical place, we feel that we don’t belong to it, understanding our mission is global and that is why we collaborate with clients all over the world. Working online helps us being more efficient and reducing environmental impact as pretty everything that happens in Render4tomorrow works digitally. 

What is the essence of architecture for you personally?

Architects must serve people and meet needs, organizing the space to make it better to inhabit in. In our opinion, good architecture is about light, simplicity and respectful relation with surroundings. This might sound obvious and cliche to many but, in a time where we consume tons of images a day in media, magazines etc., architects sometimes can fall into the error of approaching design in a narcissistic way to get some beautiful photos from it.

Instead of being pretentious as visualizations sometimes can be, we want our images to be honest, depicting real-life situations and becoming unique only through light, colour and composition.

Name a…

Book: The Built Idea: Alberto Campo Baeza

Person: Valerio Olgiati

Building: Can Lis by Jorn Utzon

What has to change in the Architecture Industry? How do you imagine the future?

As for the architectural visualization industry, producing a decent visual today is getting easier over time which allows firms to produce their imagery even in-house. Although this might be seen as a drawback for the industry, we see that studios still prefer to bet for specialized teams of artists to delegate these tasks because the competition is fierce. That leaves them more time to spend on other aspects of a project and, in the end, this is reflected in how a project looks and we can easily measure this impact when looking at competition results. In this world of noise, we feel that having a great project is no longer enough, and it is as much important as how effectively it is communicated and presented.

Project 

House in Brussels

Working on small-scale projects is always a great opportunity to explore the limits of photorealism. We had a lot of fun working on these visualizations for this wonderful refurbishment of a house, built in the 1940s, this time for a private client in Brussels, Belgium. Again, we were also responsible for conceiving the interior design, carefully selecting some beautiful pieces by &tradition and Fritz Hansen, among others. White walls and ceilings contrast with dark timeless materials such as smoked oak and satin metal, kitchen elements in soft limestone.

Website: www.render4tomorrow.com

Links: Instagram

Images: © Render4tomorrow

Interview: kntxtr, 10/2019

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